This was a once in a life time project where we got to work directly with the talented artist and writer Douglas Coupland. He asked us to create short virals to promote his new book The Gum Thief with each short animation based on a character from the book. To blur those lines between art and commerce doesn’t happen very often and Douglas just encouraged it. As simple as the animation are they went on to win many awards locally and internationally.
Call me Smith
All images used with permission from Adrian Lawrence